Mindful media, ethical design, support for underrepresented and high-visibility voices.

2XG is a digital media production house and consultancy focused on impact, sustainability, and intentional growth.

🌀 Why Work with Twice As Good Media?

Twice As Good Media (2XG) is a digital media consultancy focused on helping mission-driven people and organizations communicate with clarity, care, and purpose. Whether you're launching a course, podcast, campaign, or brand—2XG supports you with thoughtful, long-term strategies tailored to your voice, values, and capacity.

We bring together a lead consultant with a trusted network of collaborators to deliver high-quality media without the overwhelm. Every piece is designed with purpose—and built to last.

🧠 Areas of Expertise

Twice As Good Media (2XG) offers holistic support across digital storytelling, content strategy, and ethical media production. We specialize in helping purpose-driven individuals and organizations share their work with clarity, integrity, and long-term impact.

🎯 Content Strategy & Messaging

Strategic planning for what to say, where to say it, and how to say it effectively. We develop sustainable, audience-aware systems to help clients grow their presence without burning out. Ideal for people in public-facing or high-trust roles.

🎨 Branding & Visual Identity

We help shape how your work looks and feels—whether you're building from scratch or refining an existing brand. Visual consistency, accessible design, and intentional storytelling are always at the core.

📢 Campaign & Promotion Strategy

From launches to long-term communications, we craft custom digital strategies that reflect your values. This includes platform recommendations, content planning, social media templates, and consulting on audience development.

🎥 Course & Podcast Production

We produce digital learning content and podcasts with high-quality visuals, sound, and structure—supporting you from concept through delivery. Everything we make is built to be sustainable, scalable, and aligned with your voice.

✍🏽 Ethical Media & Accessibility

We approach every project through the lens of mindful journalism, digital ethics, and usability. Whether it’s writing copy or designing visual content, our goal is to make your message inclusive, respectful, and clear.

🧭 Our Approach: Sustainable, Ethical, Intentional

In a digital world that moves fast, we slow things down—on purpose.

  • Impact over immediacy: We don’t chase trends or flood your feed. We create content with lasting value and meaning, which can be used for years to come.

  • Quality over quantity: We focus on more than just doing more. Every product is considered, aligned, and designed to support your goals.

  • Sustainability as the goal: We won’t rack up your workload or budget with endless deliverables. Instead, we build systems, assets, and strategies you can actually maintain.

We’re not a content factory—we’re a thought partner. Everything we make is designed to work with your team, your timeline, and your mission.

Choose Your Package

🏆 Project Lead

Sandra Hannebohm’s extensive background and accomplishments demonstrate a high level of expertise in journalism and digital media production.

💼 Experience & Roles

  • Founder of Twice As Good Media: A mindful journalism platform that educates and publishes mindful journalism as an approach to keep viewers and media makers engaged, without burning out.

  • Editor and Digital Product Lead: At My East Coast Experience Media, contributing to print and digital storytelling that highlights newcomer experiences and opportunities in Atlantic Canada.

  • Host and Producer: Of The Lion's Roar Podcast, associated with Lion's Roar magazine, a leading publication on Buddhist teachings.

  • Journalist: Contributed to publications such as Lion’s Roar magazine, CBC, Tribe Network, Halifax Magazine, the Black Business Initiative magazine, and covered topics like housing, poverty, and activism for The Coast.

🎓 Education

  • Bachelor of Arts in Political Science and French: From Saint Mary’s University in Halifax, Nova Scotia.

  • Bachelor of Journalism: From the University of King's College, Halifax, where she received the Evanov Radio Group Award for excellence in broadcast journalism.

🏅 Contributions and Achievements

Given her decade-long experience, leadership roles, and commitment to ethical journalism, Sandra Hannebohm exemplifies a seasoned professional in the field of digital media production.

  • 10+ years of professional experience

  • Editorial and technical expertise in both video/audio production

  • Leadership and brand development experience

  • Strategic thinking and ability to guide a full project from concept to final delivery

📣 Digital Marketing & Brand Strategy Packages

Designed for social enterprises, non-profits, and independent professionals who care about impact as much as aesthetics. If you're navigating public visibility, professional standards, or systemic barriers—you're in the right place.

🪴 Rooted

Start small, start strong.

This is for individuals or small teams who need help translating a meaningful idea into a visual and strategic direction.

You get:

  • Brand starter kit (fonts, colours, logo usage guidance)

  • 2 custom-designed promo graphics (print + digital formats)

  • 3 social media templates for DIY content

  • 1-hour consult on platform strategy and audience clarity

  • Launch checklist and simple promo timeline

Why choose this?

Ideal if you're testing an idea, launching a workshop, or trying to show up more consistently online—without compromising your values or your voice.

 🌿 Growing

For people ready to be seen.

This package supports you through a full campaign or new offering, with visuals and messaging that reflect who you truly are.

You get:

  • Mini brand guide (tone, visuals, message pillars)

  • 4–6 multi-format promo graphics (posters or social visuals)

  • 5–7 social media posts (ready-to-publish captions + designs)

  • 1 landing page (web builder or mockup format)

  • 1–2 strategy calls on audience growth + platform choice

  • Email campaign outline (CTAs + subject lines)

Why choose this?

You want to show up professionally and authentically—especially if you’re representing your community, culture, or industry in a public-facing role.

🏔️ Grounded

Turn your vision into a full presence.

This is a done-with-you experience for aligned visibility—strategy, design, and clarity across platforms.

You get:

  • Full brand consult (voice, story, visual ID)

  • Visual asset suite:

    • 6–8 designed pieces (for print, web, social)

    • Custom social media templates + 10+ posts with captions

  • Landing page design + basic SEO copy

  • Email campaign design (3–4 emails)

  • 2 strategy sessions for messaging and visibility

  • Timeline for your rollout

Why choose this?

You’re a values-based brand or professional preparing for something big—a launch, a rebrand, or a shift to a wider audience. You need more than graphics; you need alignment.

🗺️ Expansive

High-stakes, high-impact, high-integrity.

This package is for visionary folks launching a movement, a major program, or a platform that needs to land with credibility and heart.

You get:

  • Deep-dive brand refinement (visual, verbal, ethical)

  • 3 landing pages or full web sections

  • Full campaign asset suite:

    • 12–15 custom graphics

    • 20+ social posts

    • Video teasers and/or reels

  • 3–4 strategic consults (launch planning, analytics, growth)

  • Content calendar and rollout strategy

  • Optional integration: podcast or course promotion (see below)

Why choose this?

You're navigating complexity—multiple audiences, public scrutiny, or the responsibility of speaking on behalf of a community. You want support from someone who understands the stakes.

🔗 Optional Integrations (Available at Additional Cost)

For clients who need deeper content strategy or want to extend their campaign across multiple formats, you can integrate the following add-ons.

🎙️ Podcast Production

Bring your voice to life through a branded podcast that supports your launch or ongoing message.

May include:

  • Show development (format, title, audience)

  • Remote recording setup & tech support

  • Audio or video production (see podcast packages)

  • Branded assets (show art, thumbnails, audiograms)

  • Teaser trailers + launch strategy

  • Podcast distribution setup (Spotify, Apple, etc.)

Why it works:

Perfect for thought leaders, educators, or change-makers who want to deepen engagement and share nuanced stories beyond the page.

🎓 Course or Workshop

Pair your launch with an on-demand course, webinar series, or evergreen workshop to generate income or deepen learning.

May include:

  • Planning & scripting support

  • Remote or in-person production (see course packages)

  • Branded video content (modules, intros, thumbnails)

  • Platform setup or handoff-ready file delivery

  • Promo video & marketing assets to support the course

Why it works:

Ideal for educators, coaches, and community builders looking to scale their impact while keeping it aligned and intentional.

💡 How Integrations Work

  • Step 1: During our discovery or strategy phase, we’ll identify if podcasting or course creation aligns with your goals.

  • Step 2: We’ll review scope and timeline together, and I’ll send a quote based on your needs using existing production packages.

  • Step 3: Once confirmed, your content production will run alongside or slightly staggered with your marketing rollout for maximum impact.

🤔 Get a Quote

For a more detailed quote, tell us a bit about yourself by setting up a free discovery call first.